web statistics

Marketing

While many think of “marketing” as synonymous with “advertising,” successfully marketing your San Diego home for sale comprises much more than merely advertising it for full exposure to the marketplace.

It all begins with Preparation. Readiness for the market must come before all else, and that begins with determining the proper price for your home in today’s market. It is always the current market and the current competition that dictate the price at which a home will sell.
 

The Market Analysis

In order to determine the most likely selling price for each home, we compile a detailed market analysis comparing your house to the most recent sales of similar houses in your neighborhood or very similar neighborhoods. Since there are no two homes exactly alike, we take the data points and apply our experience to sorting out the benefits and the detriments of each property. From that, we come up with a suggested pricing scheme.
 

Presenting your home at its best

Next is presentation. Your job as a seller is to put your home’s “best foot forward” by deep cleaning, de-cluttering, de-personalizing, re-arranging, and taking care of any fix-up chores – both inside and out. The importance of this preparation can’t be over-emphasized, as a home’s cleanliness and condition is often the deciding factor when a buyer is choosing between two or more homes.

The goal is to present a home in which buyers can not only “see themselves,” but which is “move-in ready.”

To help you prepare, we’ll be glad to share staging tips or to recommend a talented stager to help you emphasize your home’s most attractive features. Because stagers know how to arrange furnishings and use color to appeal to buyers’ emotions, professional staging can often result in better offers, faster.

Staging is really not expensive – and to ignore the benefit is pennywise and pound foolish. Stagers can do amazing work to give a home instant appeal to a wide variety of potential buyers.

Without the combination of correct pricing and presentation, the best marketing on the planet would not move a house from “listed” to “sold.”
 

Now its time to introduce your San Diego home to the market

Once the home is priced correctly and ready to be seen by potential buyers, it’s time for exposure to the marketplace. But not just any exposure - exposure that creates desire. Our first task is to get as many qualified San Diego home buyers and buyers’ agents as possible to notice the house and to become excited about seeing it in person.

After that comes cooperation. Once your home’s photos and descriptions capture attention and create desire, San Diego home buyers and their agents need two things:

  • Easy access to view the home
  • Complete and accurate details that lead to informed buying decisions

 

Our Marketing Plan covers all the bases…

When you list with us, you can count on:

Professional Photography – Your home and property will be photographed by a professional whose expertise lies in photographing real estate.

Multiple Listing Service – your San Diego area home will be listed in detail in the Multiple Listing Service of the San Diego Association of REALTORS® (SDAR). The professional photographs and detailed information will be available to more than 6,000 agents in San Diego County.

Reach out – we use a variety of methods to reach out to buyer’s agents across the San Diego area, providing them with photos and information that puts your listing at the top of their “must show” lists.

Our own website: Buyers from around the world visit www.tomdunlap.com in search of San Diego area homes.

Enhanced Web Presence
– Because more than 90% of all home buyers search the Internet before contacting an agent, we have negotiated preferred terms to give our listings superior placement on sites such as Realtor.com, Trulia, Zillow.com, Yahoo! Real Estate and many other Internet real estate portals. Your home will be easily found on more than 30 sites where buyers search for homes.

Agent Property Preview
– our team members meet every Tuesday. We share details and photographs of each new listing, review showing instructions, and discuss the best marketing strategy for each listing.

Print Advertising – We use the top real estate publications in San Diego to present our listings to those who prefer print media.

Our Showing Department – licensed agents are on hand 7 days a week to provide listing information and arrange showings.
 

Are you thinking of selling your San Diego home?

If so, get in touch.

We’ll be pleased to answer all your questions; share our complete marketing plan; and prepare a detailed market analysis to let you know your home’s value in today’s marketplace.

You can reach us by writing td@tomdunlap.com or by calling 619-325-4170.

P.S. If you’ve just started thinking about selling your San Diego home and wonder what it might be worth in today’s market, you can get an instant estimate. Just CLICK HERE to go to SmartHomePrice.com.

Once there, enter your address, verify a few details, and your estimate will be on it’s way to your inbox.

You’ll see your home’s approximate value, plus a map of your neighborhood showing recently sold homes, and a list of addresses and actual selling prices.

You still need a detailed analysis prepared by an experienced agent who has viewed your home, but the instant estimate is a good starting point.