The Value of Persistence in a Short Sale

Robert Ringer, former real estate agent and best-selling author of “To Be Or Not To Be Intimidated,” and “Looking Out for #1,” writes a lot about success. One of his consistent themes is the necessity for persistence.

In one book he tells the story of dealing with call centers. In one instance he wanted to change his account information with a phone company. The representative told him he’d need to print a form, sign it in front of a notary, and mail it in.

But he didn’t want to go through all that, so he hung up and re-dialed. The next representative changed the information in the company computer system and he was done.

Another time he wanted to buy a product in bulk for a certain price. The representative said no, that couldn’t be done. So, once again he hung up and re-dialed.

The next person he talked to agreed to sell him the product in bulk for the price he wanted. He got what he wanted a lot faster and easier than if he had spent time arguing with the first person.

So what does succeeding with call centers have to do with closing short sales? Both require persistence.

Negotiating the successful short sale of any home begins with having the expertise to properly prepare both the paperwork and the argument in favor of the short sale. It requires having the facts to back the argument, and the persistence to make sure those facts are heard and understood. If the first person we talk with isn’t willing to listen or cooperate, we ask someone else.

Success also requires unrelenting follow-up, so that our clients’ files don’t get shoved aside or forgotten. This persistence increases our odds of success – and it’s a procedure that inexperienced agents don’t even realize they need to use.

When I list your house as a short sale, my goal is to help you wipe out the upside down debt and remove the threat of foreclosure. I also want to keep you in a position to get a new mortgage loan in two years rather than the 7 to 8 years you’ll have to wait if your home goes to foreclosure.

Success in those goals requires the kind of persistence that refuses to take no for an answer. And that’s just the kind of persistence that I’ll use on your behalf.

If you are considering the short sale of a home in California, call the broker that doesn’t give up.

To get your questions answered quickly, call 619-929-1413 or write td@tomdunlap.com. He’ll be happy to explain the real estate short sale process and answer any questions you might have about the possible short sale of your home.


Please note that the information provided on this short sale page is generic, academic information used for general information purposes and may not be construed as or relied upon as a promise for a specific outcome.

This site provides information about real estate, law, income taxes and credit scores as relates to borrowers in distress, short sales and similar situations. The site is designed to help users safely cope with their own needs. Information is not the same as advice — the application of law or regulations to an individual’s specific circumstances. Although we go to great lengths to make sure our information is accurate and useful, we recommend you consult a lawyer, tax adviser or other specialist if you want professional assurance that our information, and your interpretation of it, is appropriate to your particular situation. The models in photographs accompanying the testimonials on this website are used for illustrative purposes and are not a personal endorsement.